
The Pajama Girl’s Comeback Story
One day in health class, the teacher asked who knows what PMS stands for.The first student to raise their hand was 12-year-old Hailey, who exclaimed, “Pantone Matching System!”That’s just part of the core curriculum when your mom is Kelly Shearer, branding expert, admitted print geek, raconteur and perpetual hustler.“I don’t sell anything without asking a question,” Shearer says. “I’ve learned that people think they know what they want, but when you explain things to them, they might not want it...